By Wishtrend is the skincare brand from the team behind Wishtrend — one of K-beauty's most trusted ingredient-literate curators. Built on the same evidence-first philosophy, By Wishtrend formulates clinical actives at meaningful concentrations: pure L-Ascorbic Acid Vitamin C, Retinal, AHA/BHA exfoliants, and targeted peptide complexes — in clean, minimal formulas that let the actives do the work.

The brand is best known for its Pure Vitamin C range, celebrated for stability, efficacy, and tolerability, and for making active ingredient routines genuinely accessible to a global audience. Ingredient-transparent, scientifically grounded, and approachable — ideal for shoppers who want to know exactly what's in their skincare and why.

• Hero categories: Vitamin C serums, retinal treatments, exfoliants
• Best for: Ingredient-focused shoppers seeking clean, evidence-based K-beauty actives