{"title":"By Wishtrend","description":"\u003cp\u003e\u003cstrong\u003eBy Wishtrend\u003c\/strong\u003e is the skincare brand from the team behind Wishtrend — one of K-beauty's most trusted ingredient-literate curators. Built on the same evidence-first philosophy, By Wishtrend formulates clinical actives at meaningful concentrations: pure L-Ascorbic Acid Vitamin C, Retinal, AHA\/BHA exfoliants, and targeted peptide complexes — in clean, minimal formulas that let the actives do the work.\u003c\/p\u003e\u003cp\u003eThe brand is best known for its \u003cstrong\u003ePure Vitamin C range\u003c\/strong\u003e, celebrated for stability, efficacy, and tolerability, and for making active ingredient routines genuinely accessible to a global audience. Ingredient-transparent, scientifically grounded, and approachable — ideal for shoppers who want to know exactly what's in their skincare and why.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHero categories:\u003c\/strong\u003e Vitamin C serums, retinal treatments, exfoliants\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Ingredient-focused shoppers seeking clean, evidence-based K-beauty actives\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"bywishtrend-vitamin-75-maximizing-cream-50-g","title":"By Wishtrend Vitamin 75 Maximizing Cream 50 g","description":"\u003ch4\u003e75% Sea Buckthorn Water Brightening Moisturizer — Vitamin-Rich Soft Balm Cream for All Skin Types\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eBy Wishtrend Vitamin 75 Maximizing Cream\u003c\/strong\u003e starts where most moisturizers don't: instead of ordinary water as the base, \u003cstrong\u003e75% of the formula is Hippophae Rhamnoides (Sea Buckthorn) Water\u003c\/strong\u003e — a nutrient-dense plant extract that turns every application into a concentrated vitamin delivery. Sea Buckthorn is one of the most vitamin-rich botanicals in skincare, naturally loaded with \u003cstrong\u003eVitamin C, Vitamin E, carotenoids (provitamin A), flavonoids, and Omega fatty acids 3, 6, 7, and 9\u003c\/strong\u003e — a rare combination that simultaneously brightens, antioxidizes, nourishes, and supports the skin barrier in a single ingredient.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003esoft balm formula\u003c\/strong\u003e absorbs lightly without stickiness, leaving skin silky smooth and visibly recharged with moisture. \u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e supports moisture retention and barrier repair, \u003cstrong\u003eAllantoin\u003c\/strong\u003e soothes and promotes skin cell renewal, \u003cstrong\u003eBeeswax\u003c\/strong\u003e provides emollient occlusion for lasting hydration, and \u003cstrong\u003eMacadamia Seed Oil\u003c\/strong\u003e delivers skin-compatible fatty acid nourishment. Olive-derived emollients — \u003cstrong\u003eCetearyl Olivate + Sorbitan Olivate\u003c\/strong\u003e — round out the formula with a skin-comfort-enhancing lipid profile. Suitable for normal, dry, combination, oily, and sensitive skin.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e75% Sea Buckthorn (Hippophae Rhamnoides) Water base — replaces ordinary water with a concentrated vitamin-rich plant extract\u003c\/li\u003e\n\u003cli\u003eNatural source of Vitamin C, Vitamin E, carotenoids, flavonoids, and Omega 3\/6\/7\/9\u003c\/li\u003e\n\u003cli\u003eBrightens, antioxidizes, and nourishes simultaneously\u003c\/li\u003e\n\u003cli\u003ePanthenol (Vitamin B5) — moisture retention and barrier repair\u003c\/li\u003e\n\u003cli\u003eAllantoin — soothing and cell renewal support\u003c\/li\u003e\n\u003cli\u003eBeeswax + Macadamia Oil — emollient nourishment and occlusive moisture locking\u003c\/li\u003e\n\u003cli\u003eOlive-derived emollients — skin-compatible lipid comfort\u003c\/li\u003e\n\u003cli\u003eSoft balm texture — absorbs lightly, no stickiness, silky finish\u003c\/li\u003e\n\u003cli\u003eAll skin types: normal, dry, combination, oily, sensitive\u003c\/li\u003e\n\u003cli\u003eAddresses dryness and dullness\/uneven texture\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAfter cleansing, dispense an appropriate amount and apply over the face as the final step of your skincare routine.\u003c\/li\u003e\n\u003cli\u003eUse morning and\/or evening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Wishtrend","offers":[{"title":"50g","offer_id":47120288153799,"sku":"643202_PF85UJ","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/1125\/1143\/files\/By_Wishtrend_Vitamin_75_Maximizing_Cream_50g_THEKSHOP_Global.jpg?v=1788906440"},{"product_id":"bywishtrend-propolis-energy-boosting-essence-100-ml","title":"By Wishtrend Propolis Energy Boosting Essence 100 mL","description":"\u003ch4\u003ePropolis + Dual Ferment Botanical Essence — Antioxidant, Brightening \u0026amp; Skin-Energizing Treatment\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eBy Wishtrend Propolis Energy Boosting Essence 100mL\u003c\/strong\u003e is a lightweight, fast-absorbing treatment essence formulated around \u003cstrong\u003ePropolis Extract\u003c\/strong\u003e and a \u003cstrong\u003edual fermented active complex\u003c\/strong\u003e, layered with antioxidant-rich botanicals to restore radiance, strengthen the skin barrier, and visibly energize dull, fatigued skin. Applied between toner and serum, it acts as an amplifying treatment step that prepares skin to absorb what follows more effectively.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePropolis Extract\u003c\/strong\u003e — the bioactive resin collected by bees from plant sources and used to protect the hive — is one of the most complex natural antimicrobial and antioxidant actives in skincare, rich in flavonoids and phenolic compounds that protect against environmental damage, soothe inflammation, and support skin barrier resilience. It is paired here with two distinct fermented actives: \u003cstrong\u003eSaccharomyces\/Honey Ferment Filtrate\u003c\/strong\u003e (a yeast-fermented honey bioferment that brightens, moisturizes, and boosts skin energy) and \u003cstrong\u003eSaccharomyces\/Xylinum\/Black Tea Ferment (Kombucha Ferment)\u003c\/strong\u003e (a SCOBY-derived ferment that refines skin texture, supports the microbiome, and delivers antioxidant skin renewal). Together these three form the energizing core of the formula.\u003c\/p\u003e\u003cp\u003eThe botanical support complex is exceptional in its own right: \u003cstrong\u003eSalix Alba (Willow Bark) Extract\u003c\/strong\u003e provides natural salicin-based BHA-like exfoliation for refined pores and clearer skin; \u003cstrong\u003eCentaurea Cyanus (Blue Cornflower) Flower Water\u003c\/strong\u003e soothes and refreshes; \u003cstrong\u003eSchisandra Chinensis (Five Flavor Berry)\u003c\/strong\u003e delivers adaptogenic antioxidant protection; \u003cstrong\u003eMorus Alba (Mulberry) Bark Extract\u003c\/strong\u003e brightens and targets uneven skin tone; and \u003cstrong\u003eNelumbo Nucifera (Lotus) Leaf Extract\u003c\/strong\u003e provides further antioxidant and sebum-balancing benefits.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003ePropolis Extract — complex natural antimicrobial, anti-inflammatory, and antioxidant active\u003c\/li\u003e\n\u003cli\u003eHoney Ferment Filtrate — brightening, moisturizing, and skin-energizing bioferment\u003c\/li\u003e\n\u003cli\u003eKombucha (Black Tea) Ferment — texture refining, microbiome-supportive, antioxidant renewal\u003c\/li\u003e\n\u003cli\u003eWillow Bark Extract — natural salicin BHA-like pore refining and gentle exfoliation\u003c\/li\u003e\n\u003cli\u003eMulberry Bark Extract — brightening and uneven skin tone correction\u003c\/li\u003e\n\u003cli\u003eSchisandra Chinensis — adaptogenic antioxidant skin protection\u003c\/li\u003e\n\u003cli\u003eBlue Cornflower Water — soothing and refreshing hydration base\u003c\/li\u003e\n\u003cli\u003eLotus Leaf Extract — antioxidant and sebum-balancing support\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing essence texture — no residue or heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eApply 3–4 drops to your palm and gently pat over the face.\u003c\/li\u003e\n\u003cli\u003ePat lightly until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eUse between your toner and serum steps for maximum efficacy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Wishtrend","offers":[{"title":"100ml","offer_id":47120297853127,"sku":"643201_7NMBJL","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/1125\/1143\/files\/By_Wishtrend_Propolis_Energy_Boosting_Essence_100_mL_THEKSHOP_Global.jpg?v=1788906597"},{"product_id":"bywishtrend-pore-smoothing-bakuchiol-serum-30ml","title":"By Wishtrend Pore Smoothing Bakuchiol Serum 30mL","description":"\u003ch4\u003eBakuchiol + Niacinamide Pore-Smoothing Serum with 20-Botanical Antioxidant Complex — Plant-Based Retinol Alternative\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eBy Wishtrend Pore Smoothing Bakuchiol Serum 30mL\u003c\/strong\u003e is a targeted pore-refining treatment serum built around two well-established actives — \u003cstrong\u003eBakuchiol\u003c\/strong\u003e and \u003cstrong\u003eNiacinamide\u003c\/strong\u003e — working in tandem to visibly smooth pores, refine skin texture, and deliver consistent anti-aging renewal without the irritation of Retinol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBakuchiol\u003c\/strong\u003e is the plant-derived alternative to Retinol, extracted from \u003cem\u003ePsoralea corylifolia\u003c\/em\u003e (Babchi), clinically studied to deliver comparable results to Retinol — stimulating collagen synthesis, improving skin firmness and elasticity, and accelerating cell turnover — while being gentle enough for twice-daily use without purging, photosensitivity, or a skin adjustment period. \u003cstrong\u003eNiacinamide\u003c\/strong\u003e complements the Bakuchiol action by regulating sebum production, visibly minimizing pore appearance, and improving skin tone and texture over consistent use. Together they form a pore-smoothing, anti-aging dual-active core that works morning and evening.\u003c\/p\u003e\u003cp\u003eWhat makes this serum particularly distinctive is its extraordinary \u003cstrong\u003e20+ botanical antioxidant complex\u003c\/strong\u003e: Pomegranate, Grape, Green Tea, Oat, Artichoke, Buckwheat, Pumpkin Seed, Mung Bean, Safflower, Coffee Seed, Chestnut Shell, Japanese Pepper, Persimmon Leaf, Resveratrol-rich Japanese Knotweed (\u003cem\u003ePolygonum Cuspidatum\u003c\/em\u003e), Amaranth, Potentilla, Elm Root, Gardenia, and Green Tea Leaf Water — a comprehensive polyphenol and antioxidant shield that protects skin from environmental stressors while supporting renewal. \u003cstrong\u003eBeta-Glucan\u003c\/strong\u003e and \u003cstrong\u003ePolyquaternium-51\u003c\/strong\u003e (a phospholipid polymer that mimics skin's own moisture membrane) provide deep soothing and barrier-reinforcing hydration. \u003cstrong\u003ePalmitoyl Tripeptide-5\u003c\/strong\u003e stimulates collagen for additional anti-aging depth, \u003cstrong\u003eAdenosine\u003c\/strong\u003e supports elasticity and renewal, and \u003cstrong\u003eCyanocobalamin (Vitamin B12)\u003c\/strong\u003e energizes skin cell metabolism.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBakuchiol — plant-based Retinol alternative for collagen stimulation and cell renewal\u003c\/li\u003e\n\u003cli\u003eNiacinamide — sebum regulation and visible pore minimizing\u003c\/li\u003e\n\u003cli\u003e20+ botanical antioxidant complex — polyphenol-rich environmental protection\u003c\/li\u003e\n\u003cli\u003eBeta-Glucan — deep soothing and immune-supporting skin comfort\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-51 — phospholipid moisture membrane for barrier reinforcement\u003c\/li\u003e\n\u003cli\u003ePalmitoyl Tripeptide-5 — collagen-stimulating peptide for anti-aging support\u003c\/li\u003e\n\u003cli\u003eAdenosine + Cyanocobalamin (B12) — elasticity renewal and skin energizing\u003c\/li\u003e\n\u003cli\u003eGentle enough for twice-daily AM \u0026amp; PM use — no photosensitivity or adjustment period\u003c\/li\u003e\n\u003cli\u003eFocuses on the butterfly zone (nose + cheeks) for targeted pore care\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eEvery morning and evening, after toner, apply an appropriate amount evenly over the face.\u003c\/li\u003e\n\u003cli\u003eMassage in gently with light strokes until absorbed.\u003c\/li\u003e\n\u003cli\u003eFor best results, concentrate application on the \u003cstrong\u003ebutterfly zone\u003c\/strong\u003e — the nose and surrounding cheek area where pores are most visible.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Wishtrend","offers":[{"title":"30ml","offer_id":47120310141127,"sku":"643200_BKLQF9","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/1125\/1143\/files\/By_Wishtrend_Pore_Smoothing_Bakuchiol_Serum_30mL_THEKSHOP_Global.jpg?v=1788906720"},{"product_id":"bywishtrend-by-wishtrend-green-tea-enzyme-powder-wash-110-g","title":"By Wishtrend By Wishtrend Green Tea \u0026 Enzyme Powder Wash","description":"\u003ch4\u003eEnzyme + Green Tea Powder Cleanser with Papain, Vitamin C \u0026amp; Theanine — Gentle Daily Exfoliating Wash\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eBy Wishtrend Green Tea \u0026amp; Enzyme Powder Wash 110g\u003c\/strong\u003e is a dry powder-to-foam cleanser that combines \u003cstrong\u003eenzymatic exfoliation, gentle physical buffing, and active skincare ingredients\u003c\/strong\u003e in a single cleansing step — delivering a level of skin refinement and brightening that a standard cleanser simply can't match.\u003c\/p\u003e\u003cp\u003eThe dual exfoliation system works on two levels: \u003cstrong\u003ePapain (Papaya Enzyme)\u003c\/strong\u003e provides chemical enzymatic exfoliation, dissolving the keratin protein bonds that hold dead skin cells together for smoother, clearer skin without abrasion; while \u003cstrong\u003eSodium Bicarbonate\u003c\/strong\u003e and \u003cstrong\u003eCamellia Sinensis (Green Tea) Leaf Powder\u003c\/strong\u003e provide gentle physical buffing to lift surface debris and refine texture. Together they deliver a polished, radiant finish that visibly clears dullness and congestion with every wash.\u003c\/p\u003e\u003cp\u003eThe active skincare complex embedded in the formula is substantial for a cleanser: \u003cstrong\u003eSodium Ascorbyl Phosphate (stable Vitamin C)\u003c\/strong\u003e brightens and supports collagen; \u003cstrong\u003eTheanine\u003c\/strong\u003e — the calming amino acid naturally found in green tea — soothes skin during cleansing; \u003cstrong\u003eProline\u003c\/strong\u003e and \u003cstrong\u003eAcetyl Methionine\u003c\/strong\u003e support skin structure and antioxidant defense; \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e and \u003cstrong\u003eGlycerin\u003c\/strong\u003e maintain hydration so the wash leaves skin clean without tightness or dryness. The cleansing base uses gentle \u003cstrong\u003eamino acid-derived surfactants — Sodium Lauroyl Glutamate and Sodium Cocoyl Isethionate\u003c\/strong\u003e — for effective but non-stripping cleansing at a skin-compatible pH.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003ePapain (Papaya Enzyme) — chemical enzymatic exfoliation for smooth, clear skin without abrasion\u003c\/li\u003e\n\u003cli\u003eGreen Tea Leaf Powder + Sodium Bicarbonate — gentle physical buffing for refined texture\u003c\/li\u003e\n\u003cli\u003eSodium Ascorbyl Phosphate (Vitamin C) — brightening and antioxidant support during cleansing\u003c\/li\u003e\n\u003cli\u003eTheanine — green tea's calming amino acid for soothing cleanse\u003c\/li\u003e\n\u003cli\u003eAmino acid-derived surfactants — gentle, non-stripping, skin-compatible pH cleansing base\u003c\/li\u003e\n\u003cli\u003eSodium Hyaluronate + Glycerin — hydration retention, no post-cleanse tightness\u003c\/li\u003e\n\u003cli\u003ePowder-to-foam format — activates on contact with water for a fresh, controlled lather\u003c\/li\u003e\n\u003cli\u003e110g — long-lasting daily use supply\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eDispense an appropriate amount onto wet hands and work into a lather with warm water.\u003c\/li\u003e\n\u003cli\u003ePlace the foam over the face and cleanse with gentle massaging motions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eUse morning and\/or evening as your cleansing step.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Wishtrend","offers":[{"title":"110g","offer_id":47120320397511,"sku":"643199_OPTSBI","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/1125\/1143\/files\/By_Wishtrend_By_Wishtrend_Green_Tea_Enzyme_Powder_Wash_110g.png?v=1788906920"}],"url":"https:\/\/global.thekshop.co\/collections\/by-wishtrend.oembed","provider":"THEKSHOP Global","version":"1.0","type":"link"}